For the moment I just looked at their Dwarf miniatures and they are really interesting.
A second promising race are their Orks. They are enough familiar to be accepted and enough distinct to stand out over the crowd.
Third race, tribesmen-werewolves, looks little weaker (for me).
Additionally, three other races are expected to appear - Elves, Men and Chaos/Demon Dwarves (kind of).
All these looks very promising even if not very cheap (in my opinion std man-size mini should not be over 5USD, but maybe I'm from Scotland).
